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Between border closures, conference cancellations, and widespread apprehension about getting on a plane, 2020 has been an incredibly down year for business or pleasure travel. Subsequently, conventional wisdom would suggest that it's pretty much the worst possible time for a new hotel to open its doors.
And yet, nearly 1,000 new hotels from Hilton, Marriott, and a host of high-end and boutique hoteliers will have opened their doors during the COVID-19 pandemic.
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