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Winning the listing: List or sell?

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Winning the listing: List or sell? REM You’ve educated your homeowners about the realistic market value range of their property, and you’ve begun to discuss the importance of establishing the best asking price. To win a listing, hungry, unprepared or unskilled agents sometimes succumb to a homeowner’s demand for what is an improbable sale price and proceed to pray for a miracle. It’s the easiest route, but rarely the wisest. READ MORE

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