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Upbeat or gloomy? Advisors strike right balance to reassure clients

from Investor's Business Daily

Upbeat or gloomy? Advisors strike right balance to reassure clients Investor's Business Daily Helping clients plan for the future tests advisors' attitudes. If they're too full of optimism, too rosy, they come across as naive Pollyannas. But if they're too gloom-and-doom, they can prove a crushing downer. Advisors thus need to strike a balance between optimism and pessimism. This assures clients that regardless of what happens in the years to come, their advisor has it covered. READ MORE

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