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Smart bidding can be your new digital marketing weapon for recovering brand profits

from By Lisa Mulcahy

MULTIBRIEFS EXCLUSIVE Smart bidding can be your new digital marketing weapon for recovering brand profits By Lisa Mulcahy According to a new report, 79% of surveyed B2B businesses say they've been negatively impacted by COVID-19. That same report finds that 28% of surveyed businesses think their sales cycle will be slowed by three to six months. How can you start boosting your sales as quickly as possible? Smart bidding is a tech tool you can use to analyze millions of signals within your customer data — something you could never do single-handedly. READ MORE

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