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How to build a brand story that buyers emotionally connect with

from Entrepreneur

How to build a brand story that buyers emotionally connect with Entrepreneur While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotional connections with them. In fact, Harvard Business School professor emeritus Gerald Zaltman says that 95% of our buying decisions occur in the subconscious, where they're fueled by emotions, rather than “logical processes.” READ MORE

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