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The U.S. produce industry has been experiencing enormous disruption since the onset of the COVID-19 pandemic in early March. FreshFruitPortal.com caught up with Joe Watson, the Produce Marketing Association's (PMA) VP of membership & engagement, to hear about what might happen with produce sales over the coming months, what changes may be here to stay and the overall mood within the produce industry as the country slowly begins to return to normality.
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