|
Produce growth stays strong, up 17%
|
|
Produce Blue Book
|
|
Two months into the COVID-19 pandemic, grocery patterns continue to evolve. Initially, trips were plentiful as consumers sought to stock up their pantries, fridges and freezers and visited multiple stores to find all the items they were looking for. In recent weeks, trips have come down while the average basket size is growing. Meanwhile, online grocery shopping continues to gain in popularity. All these developments have significant impact on fresh produce sales. 210 Analytics, IRI and PMA partnered to understand the effect for produce in dollars and volume throughout the pandemic.
|
|
|