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Frozen food demand will continue beyond the pandemic, suggests survey

from New Food Magazine

Frozen food demand will continue beyond the pandemic, suggests survey New Food Magazine While frozen foods have seen a surge in sales since the coronavirus pandemic began, new data has suggested that this demand will continue beyond the crisis. The new consumer survey “Frozen Food Sales Amid COVID-19” — commissioned by the American Frozen Food Institute (AFFI) and conducted by 210 Analytics, LLC — found that, in recent weeks, the category has earned new customers, seen returning buyers, delivered high satisfaction and provoked desire amongst consumers to continue purchasing throughout the year. READ MORE

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