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Does your packaging show you’re listening to consumers?

from Packaging Digest

Does your packaging show you’re listening to consumers? Packaging Digest Younger consumers value sustainability more and brand loyalty less. How should brands respond with their packaging designs? A perspective from Dow. For many products, the consumer experience begins with the packaging — and it’s the first opportunity to showcase the product’s sustainability. So, as consumers increasingly use their wallets to show their commitment to the environment, one kind of green is leading to another. READ MORE

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