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Data drives innovation. At scale, innovation does not happen in isolation. Without finely tuned, smartly orchestrated data flows, innovation stalls.
A stubborn misconception regarding data casts it as mostly static. Picture streams of data arriving at data lakes only to lethargically drift to rest at the bottom — inactive and motionless. Consider the very phrase datalake: it implies a kind of placidity.
In particular, when organizations treat data lakes as data dump sites, they become what's been dubbed as data swamps.
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