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Engaging visitors at your virtual trade show booth

from MultiBriefs

Engaging visitors at your virtual trade show booth MultiBriefs The attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in-person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely. READ MORE

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