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Aunt Jemima, Uncle Ben's Retired

from Food Manufacturing

Aunt Jemima, Uncle Ben's Retired Food Manufacturing The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping. The announcement arrived hours after Quaker Oats said it was retiring its Aunt Jemima brand of syrup and pancake mixes. Caroline Sherman, a spokeswoman for Mars, which owns Uncle Ben’s, says the company is listening to the voices of consumers, especially in the black community, and recognizes that now is the right time to evolve the brand, including its visual identity. READ MORE

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