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Sorry, ma'am, that dress is in quarantine: How clothing stores are prepping for a strange new reality

from The Chronicle Herald

Sorry, ma'am, that dress is in quarantine: How clothing stores are prepping for a strange new reality The Chronicle Herald Aritzia Inc. chief executive Brian Hill describes a visit to one of his stores as a luxury experience, one that he’s spent years building at the Vancouver-based women’s fashion retailer. Most locations have an earthy design: The walls are lined with wooden panels, ferns are scattered throughout the store and mini terrariums are nestled on top of cashier counters made of rocks and minerals. There’s ample floor space between the $198 cashmere sweaters and $230 blazers that his style advisers pick out for customers. READ MORE

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