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Signs speak up: In-store signage gets bolder and more interactive

from Signs of the Times

Signs speak up: In-store signage gets bolder and more interactive Signs of the Times Signage has long been a "silent sales-person" in retail spaces, assisting with wayfinding, sales promotions and product information. But as today's stores are in a life-and-death battle with online retailers, signs are being called on to do even more in brick-and-mortar settings. Specifically, traditional print signs are becoming more colorful and information-rich, and digital displays are adding high-resolution video and interactivity to the equation. READ MORE

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