From Name

From Email

To Name

To Email

Message

Home is where the IoT is: The new opportunity for marketers

from Netimperative

Home is where the IoT is: The new opportunity for marketers Netimperative With the more intuitive, endless way consumers utilize devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and what opportunities this brings for marketers. READ MORE

more