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Food-allergic consumers put more trust in smaller brands, study finds

from Food Business News

Food-allergic consumers put more trust in smaller brands, study finds Food Business News One in four Americans don’t buy products containing the top nine food allergens, including milk, egg, wheat, fish, shellfish, peanuts, tree nuts, soy and sesame, according to new research from Food Allergy Research & Education. While 32 million consumers currently are living with food allergies, the halo effect extends to nearly triple that number, with more than 85 million Americans impacted by the disease. READ MORE

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