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Google Updates Its Analytics Tools for Newsrooms

from TechCrunch

Google Updates Its Analytics Tools for Newsrooms TechCrunch Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the broader Google News Initiative, introduced in 2018 as a way for the search giant to fund quality journalism and find other ways to support the industry. Since then, Google has introduced two journalism-focused products that sit on top of Google Analytics. READ MORE

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