While the past five years have arguably been the most successful for event technology companies, the market was showing symptoms of maturity: little innovation, lots of mergers and acquisitions.
The truth is that the frustration in founders and CEOs was visible. Structural problems like poor venue wifi combined with a general lack of interest in the technology on the part of planners kept event technology a tool for the minority.
Those planners who understood it were able to implement it with amazing results. The others would prefer a spreadsheet and mail-in checks to register attendees.
As a result of this generational split (tech-driven, not age-driven), companies competitively positioned with a solid end-to-end platform thrived. The rest began to suffer, throwing the ecosystem in an ephemeral illusion of progress.
Until January 2020.
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