Preparing for the end of browser cookies can become daunting for brands. Firefox and Safari browsers already block third-party cookies. Google Chrome will do the same by 2022. Despite the challenges of navigating through COVID-19 pandemic and a time of social unrest, a few companies — Clickagy, LiveRamp, and Infutor — have been working to alleviate the pain of helping marketers make the transition to a cookieless world.
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