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The Cookieless Future Won't Give Up On Data

from MediaPost

The Cookieless Future Won't Give Up On Data MediaPost Preparing for the end of browser cookies can become daunting for brands. Firefox and Safari browsers already block third-party cookies. Google Chrome will do the same by 2022. Despite the challenges of navigating through COVID-19 pandemic and a time of social unrest, a few companies — Clickagy, LiveRamp, and Infutor — have been working to alleviate the pain of helping marketers make the transition to a cookieless world. READ MORE

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