The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today. And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance. “Businesses should be mindful of the July 1 deadline. And if they haven’t already put compliance efforts in place, they really should work on that,†said Catherine D. Meyer, LA-based senior counsel at Pillsbury Winthrop Shaw Pittman LLP.
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