As a marketer, you want to provide your customers and clients ease and agility when it comes to purchasing products and services from your brand during the COVID-19 crisis. In-app messaging is an ideal tool to help you achieve this. Depending on your current products and services, you can use in-app messaging to pull new customers into your base, answer customer service questions, launch products, or make easier use of your products and services — the sky is truly the limit. Here are some key areas you can start with.
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