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5 mistakes to avoid in marketing campaigns as the pandemic continues

from By Lisa Mulcahy

5 mistakes to avoid in marketing campaigns as the pandemic continues By Lisa Mulcahy As a marketer seeking recovery for your brand as the COVID-19 pandemic continues to impact the nation, it's essential to adopt the right mindset. It's perfectly logical that you want to come out strong with digital communication right out of the gate and ensure the start of a robust profit recovery. Slow your roll, though — the last thing you want to do right now is read the tea leaves wrong and alienate your existing customer base and potential clientele. READ MORE

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