There are periods in a business owner's life when the products being sold or the services being offered grow stale and cease to feel relevant. Sometimes this can happen with the overall mission of a business. The tides turn. Interests change. Passion wanes. What's popular and trendy loses steam. It can feel daunting to even consider small changes, let alone do a major pivot. Perhaps staying relevant doesn't require reinventing your business. Maybe it's more straightforward than that.
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