When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted, opting to present their offerings the only way they could — digitally. And so the virtual trade show booth trend took hold, yielding promising results. Here, we present four examples of virtual booth experiences that offer tricks of the (digital) trade.
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