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Ads for purpose, product topped Q2's most empowering ranking

from Marketing Dive

Ads for purpose, product topped Q2's most empowering ranking Marketing Dive Ads that focused on purpose or product marketing generated mostly positive emotional responses with consumers during Q2, as the pandemic kicked into full force in the U.S. Frito-Lay's "It's About People" ad has no voiceover and instead uses text, music and images to convey its message that people need brands to take real action instead of telling them how they should feel. READ MORE

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