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A European summer without Americans threatens already struggling luxury hotels

from Skift

A European summer without Americans threatens already struggling luxury hotels Skift The European Union’s temporary ban on American travelers due to the swelling coronavirus count in the U.S. will particularly hurt American-based chains and the upscale end of the European hotel industry. Nearly 18 million Americans traveled to EU countries in 2018, the most recent complete year of data provided by the U.S. National Travel and Tourism Office. More than a third of the annual volume went to Europe during the peak summer travel season. Americans travelling to Europe accounted for just over 20 per cent of Marriott’s European room nights in 2019, a company spokesperson said to Skift. READ MORE

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