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Publishers Are Making a Hard Sell for Subscriptions

from Digiday

Publishers Are Making a Hard Sell for Subscriptions Digiday News publishers aren’t mincing words in their messages to push subscriptions, directly appealing to readers to support journalism and even make up for lost advertising revenue. For example, The New York Times has run display ads reading, “In times of uncertainty, let facts be your guide.” It even appeals to some readers to buy a Times mug to support its mission. READ MORE

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