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Print Ads More Vulnerable to Cuts Than Digital

from MediaPost

Print Ads More Vulnerable to Cuts Than Digital MediaPost Advertisers are more likely to cut their media budgets for print than for digital, making online outlets more significant for publishers amid the disruptions of the coronavirus pandemic, a study suggests. Advertisers plan to cut their print budgets by an average of 37% during the first half of the year, given the health crisis, according to a survey of 38 companies by the World Federation of Advertisers. READ MORE

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