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CNN Sharpens Its Contextual Tool for the Brand Safety Fight

from Digiday

CNN Sharpens Its Contextual Tool for the Brand Safety Fight Digiday CNN has moved to improve its contextual ad tool in order to yield better returns for its advertisers and, in turn, drive more revenue. The news giant is the latest publisher rushing to tackle rudimentary blanket keyword blocklists as the default way that advertisers manage brand safety and brand suitability. The goal: Unlock blocked inventory, generate more revenue and increase the relevance of ads next to content, in theory driving up campaign performance. READ MORE

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