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News Publishers Share Promising Ideas For Pandemic Recovery

from MediaPost

News Publishers Share Promising Ideas For Pandemic Recovery MediaPost News publishers are responding to the coronavirus pandemic with several key strategies aimed at emerging from the health crisis and economic slowdown stronger than before. Many of the strategies look promising, such as developing "advertising solutions" that are broader than selling ad space and fostering reader loyalty that outlasts the pandemic. Publishers last month gathered to share their ideas for revenue growth, audience development and the ongoing shift to digital by local newspapers at the yearly Media Leaders Summit. READ MORE

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