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Publishers, Eager for Subs, Increasingly See High Value in Newsletter Referral Programs

from Digiday

Publishers, Eager for Subs, Increasingly See High Value in Newsletter Referral Programs Digiday As the move toward subscriptions becomes increasingly urgent for publisher survival, newsletter referral programs have become a steady and cost effective way of acquiring new subscribers compared to paid acquisitions. Providing tangible incentives — like branded t-shirts or access to private Facebook groups — these programs are also a more deliberate and proactive method for getting existing subscribers to recommend a newsletter than waiting on organic acquisitions. READ MORE

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