Apple's iOS 14 update rolls out this September and will bring a slew of changes that will impact how marketers reach consumers. Apple’s SKAdNetwork, launching with the release of iOS 14 in September, is poised to become the way advertisers attribute mobile app installations on iOS devices. But instead of giving marketers the user IDs of those who downloaded its app, the identity of the device it was downloaded on, and what creative led to that conversion, Apple will now share only whether an ad resulted in a download, plus a few other technical details, but no personally identifiable information.
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