Solomon Thimothy, founder and CEO of OneIMS, writes, “As the owner of a marketing agency, clients often come to me ready to start marketing. But when we begin talking about campaigns, strategies, channels and terms, they're not really sure what I mean. Sure, they have some idea of what goes into a marketing campaign. They've heard the buzzwords. They're familiar with SEO, or Facebook Ads, or content marketing. But they're not sure what the best strategy is for their unique needs.â€
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