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Revisiting the Arkansas Democrat-Gazette's Free iPad Project

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Revisiting the Arkansas Democrat-Gazette's Free iPad Project Editor & Publisher The entire industry was stunned when WEHCO Media announced they were planning to stop printing their flagship statewide newspaper, The Arkansas Democrat-Gazette, and only deliver it to their subscribers via a paid web/ APP based platform. After many market tests, their final solution to keep their audience was to purchase iPads and offer them to their print subscribers for free. Now more than a year later, the paper publishes just one print product a week, while profiting and retaining more than 70 percent of their audiences and saving hundreds of jobs as well. READ MORE

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