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Do Boycotts Work In Advertising?

from MediaPost

Do Boycotts Work In Advertising? MediaPost We live in a world where it takes very little effort for people to broadcast their opinions. When a global tragedy occurs, we change our social media profile pictures so everyone knows “I stand with XXXX.” When someone we wanted to win an election loses, we rant and rave across platforms. When a pandemic hatches, we tell everyone who will listen about our opinions on “the science,” even if we never so much as dissected a frog in high school. READ MORE

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