Face is the new social currency of our time. Face represents one's self-esteem, self-worth, identity, reputation, status, pride, and dignity. The more face you have, the easier and faster you can get things done. "Saving face" is a universal concept that enables you to connect with people, break down barriers, and build trust and long-term relationships. When the phrase "it's not about the money" is used, the real issue is often about face.
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