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Keyword Blocking Around Pandemic Hurts Publishers and Public

from News Media Alliance

Keyword Blocking Around Pandemic Hurts Publishers and Public News Media Alliance For news organizations, clicks and online traffic have never been higher. Yet, ad revenue that typically accompanies this traffic has never been lower. These falling revenues are not just numbers on a spreadsheet; they have real impacts on real people. Over 36,000 news media employees have been furloughed, laid off or received pay cuts. News organizations across the country are offering potentially life-saving information to readers. But as news organizations struggle to stay afloat, many digital advertisers have used keyword blocking to prevent ads from running next to coronavirus-related content. READ MORE

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