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Democratic Bill Seeks to Ban Microtargeting in Political Ads

from Adweek

Democratic Bill Seeks to Ban Microtargeting in Political Ads Adweek Rep. Anna Eshoo, D-Calif., introduced a bill that would restrict microtargeting efforts on political advertisements. The Banning Microtargeted Political Ads Act would bar online platforms from targeting political ads based on users’ demographic and behavioral data, though it would still permit geographic targeting and any targeting to which users voluntarily opt in. READ MORE

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