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Study: A look at how consumers are making real-time purchase decisions during the pandemic

from By Lisa Mulcahy

MULTIBRIEFS EXCLUSIVE Study: A look at how consumers are making real-time purchase decisions during the pandemic By Lisa Mulcahy As a marketer, you understand that many factors go into the way families decide to purchase a product or not. Before COVID-19, consumers had ample opportunity to plan ahead for a large purchase. Now? Changing conditions regarding employment, lockdowns, and budgeting stringently mean millions of consumers must make many buying decisions on a day-to-day basis. Fascinating new research can help you gain insights into purchasing behaviors during the pandemic. READ MORE

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