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Email Flies: Engagement Rises by 200% During COVID-19 Pandemic

from MediaPost

Email Flies: Engagement Rises by 200% During COVID-19 Pandemic MediaPost Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers. There has been a 200% surge in email marketing engagement, and a 13.6% falloff in web traffic overall and a 27.7% reduction in page views. Business & industrial marketers have generated a 289.79% uptick in email traffic, and the sports sector has risen 206.3%. READ MORE

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