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So Far, Publishers Are Keeping Subscribers Gained During the Coronavirus Crisis

from Digiday

So Far, Publishers Are Keeping Subscribers Gained During the Coronavirus Crisis Digiday New subscribers, the small bright spot for ravaged publishing, are not churning at the same rate as other subscribers, according to early data from subscription platforms. The curve in subscription growth is starting to flatten for some but still remains higher than before coronavirus. Still, publishers including Bloomberg Media, The New York Times and The Guardian anecdotally say they are seeing signs of stronger retention rates from subscribers who have signed up since February and March.  READ MORE

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