Whether starting school from home or in the classroom, parents will be stocking up on the school supplies their kids will need for the new year. This year, according to newly released data from the National Retail Federation, parents with school-aged children are projected to spend a record $33.9 billion on back-to-school shopping. And, where will they look to find the best deals? News media—in print and online. Nine in ten newspaper readers take action as a result of seeing a pre-print insert in their print newspaper. Download and run the latest print and digital ads from the News Media Alliance, designed exclusively for members, available in full- and quarter-page, as well as digital formats. The print ad can be customized to include your logo and/or local information. Member login required.
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