Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des Champs-Élysées in Paris. "You've spent millions of dollars on your corporate websites," he said during an intimate gathering of Publicis Groupe advertising executives and their clients. "Why are you sending all your customers to Facebook?" His comments seemed counterintuitive, controversial even. A decade ago, a corporate Facebook page was deemed critically necessary, or, as the French say, de rigueur. But looking back, his comments were prescient. It's as if he foresaw the danger of handing over a corporate brand to someone else.
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