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How UK Sports Outlets Pivoted to Branded Content, Social Video to Keep Fans Engaged

from Digiday

How UK Sports Outlets Pivoted to Branded Content, Social Video to Keep Fans Engaged Digiday Live sport has been coming back to screens over the last two months, and like the U.K.'s Premier League, it has seen a spike in linear TV numbers due to sports-starved audiences. While that lift might be predictable, what sports franchises and publishers did during the coronavirus lockdown likely helped keep fans on their viewing rosters. READ MORE

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