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4 ways to strengthen your brand story

from Trade Show News Network

4 ways to strengthen your brand story Trade Show News Network As we’ve watched events be forced to postpone, change location and/or go virtual, it got us thinking — do these changes affect an event’s brand? Not if the brand story is strong. Your brand story is a narrative you create around your event that inspires an emotional response. It goes beyond the standard value proposition of describing show features to convey how the experience helps participants be more productive, make more money and advance their careers. READ MORE

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