Email marketing is still the most popular, budget-friendly, and effective method of digital marketing. As such, it should be an integral part of any entrepreneur's marketing strategy. However, email marketing is not completely infallible. People sometimes subscribe to lists more than once, change email addresses, or have spam filters up that keep your emails from reaching them. With all of these barriers, you could be paying a fortune for email marketing providers and tools that are only a fraction as effective as they could be. Fortunately, there are ways around that.
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