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As the architecture industry faces a volatile business landscape, a refocus on marketing strategy is essential

from Archinect

As the architecture industry faces a volatile business landscape, a refocus on marketing strategy is essential Archinect During the economic downturn the pandemic has forced upon many professionals, architecture firms seem to be focusing on improving their PR, marketing, and external communications. It's a coherent move. On the one hand, business owners do well to focus on communication strategies during this time to win new work during a time when new projects in some sectors may not be as abundant and to stay relevant. READ MORE

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