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Re-Thinking Digital Recruitment in the Age of COVID-19

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Re-Thinking Digital Recruitment in the Age of COVID-19 Source Presenters: Alecia Wolf, Assistant Dean, Graduate School, University of Texas at Tyler Jessica Miller, Chief Graduate Admissions Recruiter, University of Texas at Tyler Graduate recruitment professionals are faced with an unprecedented challenge this year of bringing strong cohorts into programs delivered in new ways all on a shoestring budget. We have to think outside the box to succeed in this environment. Our office decided that doing what we have always done with the little budget that we have would not be enough. We partnered with Halda to concoct a strategy for leveraging the organic traffic we already had in order to generate inquiries and applications. We had high hopes that were realized as we generated 133 high-quality inquiries and 26 applications in just one month. In this webinar, we will share the unique set of circumstances, challenges, and objectives that we faced as well as what we learned through the experiment. Finally, we will share some of our thoughts about where to go from here. Attendees will come away with new perspectives and ideas on how to hit goals and positively engage prospects despite the unique set of challenges we are faced with today. Webinar sponsored by: REGISTER NOW!

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