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Country Archer updates recipe and branding of beef jerky portfolio

from Packaging Strategies

Country Archer updates recipe and branding of beef jerky portfolio Packaging Strategies Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions. It is a leading producer of real-ingredient jerky and meat sticks, targeted to busy parents, athletes and other on-the-go consumers. The brand refresh is not only representative of the brand’s evolution from jerky to other meat snack products, but also the category growth as a whole. READ MORE

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