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Bumble Bee tuna package redesign retires mascot, focuses on flavor

from Packing World

Bumble Bee tuna package redesign retires mascot, focuses on flavor Packing World With new packaging that has been recognized by Graphic Design USA as a winner in the 2020 American Package Design Awards, Bumble Bee Tuna opted for a modern look with clean lines and an increased focus on flavor. But stealing the headlines, Horatio, the familiar cartoon character on Bumble Bee Tuna cans and pouches, is no longer part of the design architecture. READ MORE

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